Our Story

Born from music.
Built on belief.

A brand born from music, resilience, and the energy of New York City — created for the ones who keep going.

More than
a store.
A mindset.

Be Yourself. Go You.

In a world where positivity can feel harder and harder to find, Vincent Poag — aka Vincent, a born-and-bred New York singer-songwriter — and Richie E, an author, playwright and composer, want to remind you: you matter.

Maybe you're struggling to put food on the table because you and your siblings helped pay your mother's hospital bill so she could keep a roof over her head. She's healthy, she's home, and you've got a belly full of ramen noodles. Appreciate what you've got and live like you're “One Step Ahead of Gloom”.

Maybe you've taken every golf lesson, practiced like crazy, read every book, and still can't get that swing right. You're stuck in “Golf Hell”.

Maybe you're a single father raising three daughters, working three jobs, and wondering if you're doing enough “For The Girls” — even though you got all three into the same A-rated school.

Just think about the crazy things men have done throughout history for love, aka “For The Girls”.

Maybe it's “The Unknown” that keeps you up at night. Or maybe your story isn't here at all. Who knows what tomorrow brings?

Whatever it is, we believe “Stress” is something we all wrestle with, and it's time to fight back.

Look “Stress” in the face and say, “Can't Catch Me”.

Don't let it steal your “Beautiful Day”, your memories, or the moments that make life worth living.

Remember your first trip to the beach, the feeling of your feet in the water, the salty air, and the sound of the ocean. One thing you can count on is “And The Ocean Rolls”.

Remember standing in a stadium with your friends as your team finally won the championship and thinking, “How Lucky Am I”.

That's our message: whatever life throws at you, don't let stress take the good stuff.

Tell stress to “Eat My Shorts”.

Because you're not alone. Whether you're in Africa, Europe, Asia, or “America”, we're all fighting the “Stress” of life together.

So “Use It” — turn that “Stress” into fuel — and keep moving so you never “Lose It”. (“Use It Or Lose It”)

So cheers!

“Here, Here, Beer!”

Go You.

Because it all starts with how you feel about you.

And we want you to remember:

You are enough.

The phrases in quotes are Vincent Poag song titles that speak directly to our core message.

Who It's For

Go You represents confidence without arrogance. Motivation without pressure. It's for everyone building something meaningful while staying true to who they are.

🎨
Creators
The ones who make things from nothing, constantly.
💭
Dreamers
Who see the vision before anyone else does.
🌀
Outsiders
Who never quite fit the mold — and that's the point.
🚀
Entrepreneurs
Betting on themselves every single day.
🎵
Artists
Who pour real life into everything they make.
🏙️
Everyday People
Just trying to live authentically in a complicated world.

At Go You, we believe:

  • 01Being different is your advantage.
  • 02Confidence is contagious.
  • 03Good energy matters.
  • 04Creativity should never be limited.
  • 05You don't need permission to be yourself.

This isn't just merchandise. It's a reminder.

GoYou

Every design and collection is inspired by real stories, songs, and moments — from the streets of NYC to the message behind the music.

Shop the Collection