Our Story

Born from music.
Built on belief.

A brand born from music, resilience, and the energy of New York City — created for the ones who keep going.

More than
a store.
A mindset.

In a world where positivity is harder to come by Vincent Poag a born and bred New York artist wanted to remind you that (you) Matter.

That you are “one step ahead of gloom.” So what your last 3 pars were more “golf hell” than “golf done well”.

Vincent wants to remind you that “stress” is inevitable so let's embark into the “unknown” together and tell life to “eat my shorts” because we are in this together.

Let's remind ourselves of the “beautiful day(s)” ahead and “how lucky” we are in America, where we are “born free with conscience towards morality.”

So Cheers! “Here, here, beer”! Go You.

Music· New York City· Resilience· Originality· Self-Expression· Good Energy· Creativity· Go You· Music· New York City· Resilience· Originality· Self-Expression· Good Energy· Creativity· Go You·

Who It's For

Go You represents confidence without arrogance. Motivation without pressure. It's for everyone building something meaningful while staying true to who they are.

🎨
Creators
The ones who make things from nothing, constantly.
💭
Dreamers
Who see the vision before anyone else does.
🌀
Outsiders
Who never quite fit the mold — and that's the point.
🚀
Entrepreneurs
Betting on themselves every single day.
🎵
Artists
Who pour real life into everything they make.
🏙️
Everyday People
Just trying to live authentically in a complicated world.

At Go You, we believe:

  • 01 Being different is your advantage.
  • 02 Confidence is contagious.
  • 03 Good energy matters.
  • 04 Creativity should never be limited.
  • 05 You don't need permission to be yourself.

This isn't just merchandise. It's a reminder.

GoYou.

Every design and collection is inspired by real stories, songs, and moments — from the streets of NYC to the message behind the music.

Shop the Collection