Our Story
Born from music.
Built on belief.
A brand born from music, resilience, and the energy of New York City — created for the ones who keep going.
More than
a store.
A mindset.
Go You was created by Vincent Poag — a New York City-based musician, songwriter, and creative who spent years writing music that reflected real emotions, real stories, and the human experience.
Living and creating in NYC shaped Vincent's entire perspective. Surrounded by the nonstop energy and inspiration of the city, he built a catalog of music filled with honesty, humor, emotion, and reflection.
Through every chapter of his journey, that message stayed constant. It eventually became something bigger than songs. It became Go You.
Who It's For
Go You represents confidence without arrogance. Motivation without pressure. It's for everyone building something meaningful while staying true to who they are.
At Go You, we believe:
- 01 Being different is your advantage.
- 02 Confidence is contagious.
- 03 Good energy matters.
- 04 Creativity should never be limited.
- 05 You don't need permission to be yourself.
This isn't just merchandise. It's a reminder.
GoYou.
Every design and collection is inspired by real stories, songs, and moments — from the streets of NYC to the message behind the music.
Shop the Collection